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Small Business Marketing Playbook
Introduction
How To Join The Private Facebook Group (2:02)
Beta Course Introduction (4:15)
Gathering What You Need To Market
1 Introduction to Gathering What You Need To Market A Business (2:26)
2 Mission Statement: Define Why The Business You're Marketing Even Exists (4:33)
3 Task: Create a Mission Statement (4:24)
4 Strategy & Budget (6:32)
5 Task: Strategy & Budget (5:39)
6 Choosing Brand Identity Adjectives (2:45)
7 Task: Choose Brand Identity Adjectives (1:42)
8 StoryBrand (9:04)
9 Task: StoryBrand (5:04)
10 Make Brand Changes Slowly (2:10)
11 Naming a Business Well (6:21)
12 Task: Select a Business Name (0:46)
13 Domain Names (3:48)
14 Task: Create a Domain Name List (1:32)
15 Purchasing a Domain Name and Hosting (3:28)
16 Task: Purchasing a Domain, Hosting, and Professional Email (4:24)
17 Fonts (10:56)
18 Task: Download Fonts (2:26)
19 Creating a Color Palatte (3:11)
20 Task: Create a Color Palatte (2:33)
21 Creating a Logo (7:43)
22 Task: Get a Logo (4:38)
23 Photography & Videography (4:39)
24 Task: Photography & Videography (4:50)
What to Put On Your Homepage (Squarespace Edition)
1 Introduction (2:16)
2 Adobe Creative Suite (3:48)
3 Selecting Website Fonts (7:09)
4 Selecting Website Colors (2:57)
5 Customizing Animations, Spacing, & Buttons (2:07)
6 Adding a Browser Icon and Social Sharing Image (3:56)
7 Editing the Site Header (4:16)
8 8 Tips for Building a Homepage That Converts (5:48)
9 How to Structure a Homepage (7:48)
10 Adding Text To A Homepage (9:09)
11 Top 5 Tips For Creating Website Images (3:48)
12 Preparing Images For a Homepage (13:00)
13 Adding Images to the Homepage (3:57)
14 Cleaning Up The Homepage (4:57)
15 Custom CSS Considerations (5:38)
16 What to Put In The Footer (1:36)
Ecommerce
1 Introduction (1:50)
2 Upgrading Your Squarespace Subscription (1:35)
3 Creating Physical and Service Product Images (3:27)
4 Creating Digital Product and Gift Card Images (1:49)
5 Creating Product Pages on Squarespace (Part 1) (5:39)
6 Creating Product Pages on Squarespace (Part 2) (4:35)
7 Adding Video and Code Injections (4:36)
8 Cleaning Up The Product Page Design (3:15)
9 Payments With Stripe (2:49)
10 Payments With PayPal (2:31)
11 Payments With Square (1:36)
12 Shipping Considerations (3:48)
13 Flat Rate Shipping in Squarespace (2:54)
14 By Weight Shipping in Squarespace (2:01)
15 Carrier Calculated Shipping (2:17)
16 Free Shipping and In-Store Pick Up (1:43)
17 Extensions and ShipStation (1:34)
18 Tax Considerations (2:48)
19 Product Types (2:20)
20 Setting Up Scheduled Products in Squarespace (9:41)
21 Customer Accounts (1:02)
22 Test Orders (2:35)
23 Discounts (1:13)
24 Related Products (1:22)
25 Checkout Considerations (2:18)
26 Product Status (1:15)
27 Conclusion (2:05)
Blogging
1 Introduction (1:16)
2 Is Blogging Still Important? (4:00)
3 Top Blogging Tips (5:31)
4 Growing an Audience with Hook Content and PCM (4:00)
5 Creating a Blog on Squarespace (2:48)
6 Creating Wide Content Buckets (2:05)
7 Selecting Specific Blog Post Topics (3:50)
8 Let's Write a Blog Post! (5:21)
9 Publishing the Blog and Website (2:07)
2 Mission Statement: Define Why The Business You're Marketing Even Exists
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