Marketing Can Be Tough,
With so many marketing options available, it’s tough to know which opportunities are a waste of your time and money and which ones will drive more sales for the business you’re marketing
And Learning About Marketing Can Be Challenging Too..
Business school is expensive, and learning about marketing on YouTube does not provide a streamlined process and often has conflicting information. Even if you were sure which marketing opportunities were going to be the most helpful, keeping these opportunities organized and knowing which ones to pursue first can leave you feeling confused and overwhelmed.
..But It Doesn't Have to Be.
We’ve had the internet for three decades… marketing a business should just not be such a convoluted process.
Hi! I’m your instructor, Will Scheren.
After gaining an Masters Degree in Business Administration, I spent several years as a marketing manager helping businesses with pitch meetings at Walmart, Amazon, and Target. Eventually becoming the Vice President of Sales and Marketing at an event business doing $10 million in annual revenue.
After years in the medium-to-large business world, I founded Will Scheren Marketing to direct my focus on being able to generate six figures while helping small businesses streamline their marketing efforts.
Course Curriculum
- 1 Introduction to Gathering What You Need To Market A Business (2:26)
- 2 Mission Statement: Define Why The Business You're Marketing Even Exists (4:33)
- 3 Task: Create a Mission Statement (4:24)
- 4 Strategy & Budget (6:32)
- 5 Task: Strategy & Budget (5:39)
- 6 Choosing Brand Identity Adjectives (2:45)
- 7 Task: Choose Brand Identity Adjectives (1:42)
- 8 StoryBrand (9:04)
- 9 Task: StoryBrand (5:04)
- 10 Make Brand Changes Slowly (2:10)
- 11 Naming a Business Well (6:21)
- 12 Task: Select a Business Name (0:46)
- 13 Domain Names (3:48)
- 14 Task: Create a Domain Name List (1:32)
- 15 Purchasing a Domain Name and Hosting (3:28)
- 16 Task: Purchasing a Domain, Hosting, and Professional Email (4:24)
- 17 Fonts (10:56)
- 18 Task: Download Fonts (2:26)
- 19 Creating a Color Palatte (3:11)
- 20 Task: Create a Color Palatte (2:33)
- 21 Creating a Logo (7:43)
- 22 Task: Get a Logo (4:38)
- 23 Photography & Videography (4:39)
- 24 Task: Photography & Videography (4:50)
- 1 Introduction (2:16)
- 2 Adobe Creative Suite (3:48)
- 3 Selecting Website Fonts (7:09)
- 4 Selecting Website Colors (2:57)
- 5 Customizing Animations, Spacing, & Buttons (2:07)
- 6 Adding a Browser Icon and Social Sharing Image (3:56)
- 7 Editing the Site Header (4:16)
- 8 8 Tips for Building a Homepage That Converts (5:48)
- 9 How to Structure a Homepage (7:48)
- 10 Adding Text To A Homepage (9:09)
- 11 Top 5 Tips For Creating Website Images (3:48)
- 12 Preparing Images For a Homepage (13:00)
- 13 Adding Images to the Homepage (3:57)
- 14 Cleaning Up The Homepage (4:57)
- 15 Custom CSS Considerations (5:38)
- 16 What to Put In The Footer (1:36)
- 1 Introduction (1:50)
- 2 Upgrading Your Squarespace Subscription (1:35)
- 3 Creating Physical and Service Product Images (3:27)
- 4 Creating Digital Product and Gift Card Images (1:49)
- 5 Creating Product Pages on Squarespace (Part 1) (5:39)
- 6 Creating Product Pages on Squarespace (Part 2) (4:35)
- 7 Adding Video and Code Injections (4:36)
- 8 Cleaning Up The Product Page Design (3:15)
- 9 Payments With Stripe (2:49)
- 10 Payments With PayPal (2:31)
- 11 Payments With Square (1:36)
- 12 Shipping Considerations (3:48)
- 13 Flat Rate Shipping in Squarespace (2:54)
- 14 By Weight Shipping in Squarespace (2:01)
- 15 Carrier Calculated Shipping (2:17)
- 16 Free Shipping and In-Store Pick Up (1:43)
- 17 Extensions and ShipStation (1:34)
- 18 Tax Considerations (2:48)
- 19 Product Types (2:20)
- 20 Setting Up Scheduled Products in Squarespace (9:41)
- 21 Customer Accounts (1:02)
- 22 Test Orders (2:35)
- 23 Discounts (1:13)
- 24 Related Products (1:22)
- 25 Checkout Considerations (2:18)
- 26 Product Status (1:15)
- 27 Conclusion (2:05)
- 1 Introduction (1:16)
- 2 Is Blogging Still Important? (4:00)
- 3 Top Blogging Tips (5:31)
- 4 Growing an Audience with Hook Content and PCM (4:00)
- 5 Creating a Blog on Squarespace (2:48)
- 6 Creating Wide Content Buckets (2:05)
- 7 Selecting Specific Blog Post Topics (3:50)
- 8 Let's Write a Blog Post! (5:21)
- 9 Publishing the Blog and Website (2:07)
Here's All You Need To Do To Become A Professional Marketer
- Purchase the Small Business Marketing Playbook Beta before we launch more content and the price rises.
- Join a Facebook community of hundreds of people dedicated to confidently marketing their own small business, or getting paid to help others market their business’s effectively.
- Cruise through nearly 100 beautifully designed videos that walk you through the same playbook we run when working with clients all over the United States.
- Receive updated content free of charge.
- Use dozens of Adobe, email, copywriting, and web templates to save time creating effective marketing materials.
OUR GUARANTEE:
If for any reason you are unsatisfied with the course we will return your money, no questions asked.
Don't Wait! Register today!
What are you waiting for? Buy the beta now to start transforming yourself into a confident marketer!